The Baker Doesn't Make Candles For A Reason

I went to a trade show recently and have to marvel at the flexibility of some companies and the focus of others. There were companies that could help you with all your marketing needs, from concept to print to web and beyond. They were very versatile in their industry and impressive in their presentation. There was another company that only did search engine optimization. Anything else you might need they could refer you to a great company they have either worked for or with. Then there was this one table of CPAs.

Now I have a certain level of respect for CPAs because they have a tolerance and understanding of numbers I will never achieve, but this table of CPAs didn’t seem to understand what CPAs did. See, in inclusion to your regular CPA services, they also listed tech services. Upon close inspection I read “Deinstallation/Reinstallation.” What? When I asked what that even meant, they explained to me that they had “taken some stuff off and reinstalled it on a bunch of machines for” a large bank chain. With that weak, best effort, explanation they now considered themselves expert techs. Mouth agape, I walked on.

End of story, I promise not to do your taxes if you promise to hire true techies to take care of your technology needs. You might also want to ask your bank who they hire to “Deinstall/Reinstall” their stuff. It could say a lot about who you’re trusting your money with.