What Is An Email Blacklist And How Not To Appear On One

No one ever wants to be on a blacklist. Somehow the imagery of someone possessing a list of “persona non gratas” and your name being on it, gives everyone the shivers. With a universe as large as the Internet, there are bound to be a number of blacklists. Some blacklists are more limiting than others, but none more than the dreaded email blacklist.

When email began to take over as the most prevalent method of communication, some enterprising individuals took it upon themselves to cease the opportunities and bury as many people as they could with email hawking their replica watches, questionable medications, and social opportunities for the loneliest of men who knew no better. After a bit of time, there was a populace backlash. They gave the nuisance email a name, spam, and the guilty purveyors of such a thing a place on the Internet, the blacklist. A universal blacklist was created of the IP addresses of the servers from which the email were being sent. Computers around the world were now alerted to ignore and reject any email from them. Since then, there are a set of rules to play by when doing mass emailings so that one does not unintentionally become blacklisted. Of course, the easiest way to avoid such a fate is to use an outside service for any and all email campaigns. The companies that run these services maintain a strict watch on their traffic and client usage and guarantee that your email campaigns will deliver successfully without hitting any blacklist trip wires.

End of story, being on almost any kind of blacklist is not a good thing. Using an email campaign service is a good way to pursue that type of marketing strategy without putting you at risk for disruption of all your other email communications. Most email campaign services also have a way to manage your email lists, campaign types, send out polls and much more. The added services and features and ease of use are always a bonus to what you would be able to accomplish without the campaign service.

Which email campaign service do you use? Do you use it to prospect, client newsletters, both or some other use? What feature would you like to see added to what you are using now?